In an increasingly informal digital world, continuing to pull out pen and paper to write a thank you note is a way to distinguish yourself. The handwritten thank-you note speaks volumes simply as a medium and sends the message that you care enough to invest yourself personally in acknowledging another. The hand written thank you card is also one of the oldest and smartest forms of marketing out there. Here are 4 reasons why:
- Break through the digital clutter.A thank you card is a pleasant physical interruption to our increasingly digital lives.
- Show you care. The recipient appreciates that you spent the time to write it. They know you had other things to do, so this shows that they were at the top of your priority list.
- Strengthens the relationship. Marketing is “getting people to know, like and trust you.” Thank you cards help make this happen in a big way.
- Does not require a computer. Many people have lost the art of hand written communication. A hand written note forces you not to rely on auto-correct or spell check; it forces you to think and feel.
As the late American author and poet, Maya Angelou so eloquently put it: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
A hand written thank you card definitely puts a check in the warm and fuzzy column; so send Thank You cards and send them often. You never know what kind of an impact it could have on the recipient’s day. As an added bonus, studies show that those who express gratitude also benefit by experiencing better health and sleep, less anxiety, and more life satisfaction. Taking the time to write out your gratitude to another will benefit giver and receiver alike.
